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Targeting respondents utilizing socio-economic levels for the sample industry is a ubiquitous practice. Defining socio-economic levels in the U. A combination of income and education are the most typical factors used in almost all market research studies.
On occasion, some studies add a couple more factors but rarely exceed elements. However, defining socio-economic levels in Mexico is much more complicated.
As the sample and market research industry continues to grow in Mexico and the rest of Latin America, understanding how socio-economic levels are defined in the region will play a critical role in being successful in winning and fulfilling Mexican market research sample requests. This rule is an algorithm developed by the Committee of Socio-economic Levels that measures how much households are conforming to the most important household needs.
This rule produces an index that classifies households into seven levels, considering the following six characteristics of the household:. Ninety-eight percent of these households have internet at home.
Seventy-three percent of households in this level has a head of household with education higher than primary school. Forty-seven percent have internet at home. Sixty-two percent of households in this level have a head of household with education above primary school.
Home internet connectivity is minimal 0. The above is meant to give you a broad idea of what a household in Mexico is like in each of the socio-economic levels. To get a deeper understanding of the types of questions that go into the algorithm, we have translated the official questionnaire here for you. When conducting market research or running sample projects in Mexico remember that socio-economic levels go far beyond income. Mexico is a diverse country with a large middle class. Defining socio-economic levels here is a much more complicated endeavor than in the U.
Call Us Today! Previous Next. Mario X. About the Author: Mario X. The agency integrates Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.
Under his co-leadership, ThinkNow Research has successfully launched several innovative market research initiatives, such as DigaYGane. Search ThinkNow. The New Mainstream Podcast. Latest Posts.
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