COMPRADICCION MARTIN LINDSTROM LIBRO PDF

Look Inside. Oct 21, Minutes Buy. In Buyology , Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. The fact is, so much of what we thought we knew about why we buy is wrong.

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Return to Book Page. Preview — Buyology by Martin Lindstrom. How much do we know about why we buy? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding: Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us — from bars to highway billboards to supermarket shelves.

Other senses — smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away.

Companies routinetly copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars. Includes a foreword by Paco Underhill. Get A Copy. Hardcover , pages. Published October 21st by Currency first published January 1st More Details Original Title.

Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Buyology , please sign up. See 1 question about Buyology…. Lists with This Book.

Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Nov 06, Mark rated it it was ok Shelves: non-fiction. Summation: Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products. Strike 1: Lindstrom seems to think that technology -- all technology -- is neutral. His example is that hammers can do nasty things but there is no need to outlaw, restrict or ban hammers.

Fine, I agree. As long as we are talking about hammers, that is. But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of adve Summation: Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products.

But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of advertisements and products, the BS meter goes off: this is not neutral technology.

Who has access to this technology? Who will be able to control the use of this technology? Will the control be primarily democratic or will it require bureaucratic, centralized organizations to manage it? Who will primarily benefit from the use of this technology? And mainly, who can afford it? The answers to such questions should show pretty readily if a technology can honestly be considered neutral or not.

Neutral, my ass. Strike 2: Dear Mr. Lindstrom, when writing about your groundbreaking new experiments that delve into the inner workings of consumer behavior, please refrain from starting each chapter with the equivalent of the following: I am now going to blow your mind with the most brilliant, coolest, most insightful bit of research ever.

If it truly is all of those things, you really don't have to overtly try to convince me. Jeez, I have to tell a marketer this? Strike 2. Granted, it is extremely difficult to be aware of the drive behind our consumeristic urges, but for that I would point readers to Hooked: Buddhist Writings on Greed Desire and the Urge to Consume.

In fact, if anyone is interested in why people buy crappy products they don't need with money they don't have, start with Hooked and leave Lindstrom to his chest thumping. One redeeming feature of the book: Lindstrom does a nice job of showing how effective various advertising strategies are. Product placement in movies and television?

Unless the product is essential to the plot, folks just don't remember it. I found his discussion of the ban on tobacco advertising and how tobacco companies have had to get really creative in their marketing to be pretty interesting.

It turns out that subliminal advertising works really well for well known, established brands like Camel, Marlboro, etc.

But overall, these nuggets weren't worth the effort of sifting through the rest of the rubbish View all 13 comments. Akanksha Chauhan Completely agree with you Mark. I picked this up after 'Brand Seduction' and was so excited about it.

But 10 pages in and I had had enough of 'revolut Completely agree with you Mark. But 10 pages in and I had had enough of 'revolutionary', 'cutting edge', 'mind blowing'. Seriously,let us figure it out. It's like a company saying 'our product is the best'. Rijuta Another strike for me was the author trying to prove throughout the book how he had credentials to author this book May 31, AM. Dec 17, Scribble Orca rated it liked it Recommends it for: Savvy consumers.

Shelves: psychology , non-fiction. What did I think that teasing little prompt to write a review? Lindstrom's book reads more like a piece of fiction!

If you can wade through the overblown prose read author's sense of self-importance, borrowed deux ex machina and cliff-hanger endings to various chapters, all of which fizzle out along the way , Lindstrom actually has some sound advice for consumers!

If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid 'buying' into Lindstrom's h What did I think that teasing little prompt to write a review? If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid 'buying' into Lindstrom's hype. Marketeers are already implementing some of the ideas in this book, rightly or wrongly and not considering the ethics and the funding of the research Lindstrom undertook.

How does a brand smell? Look like? Ultimately, if you can determine what it is that drives you to purchase something, you're better protected against mindless consumerism. It might have not been the point Lindstrom wanted to make, but that's certainly the message I took from the book.

Buyer beware. View all 8 comments. Apr 29, notyourmonkey rated it did not like it Shelves: dnf , belongsto-library , , big-genre-nonfiction. Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing. This book is structured pretty much like an episode of America's Next Top Model: recap of previous episode! Tyra wears a jumpsuit, and Andre Leon Talley wears a muumuu w Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing.

Tyra wears a jumpsuit, and Andre Leon Talley wears a muumuu with a face on it! Everyone's brains are ugly-pretty! Remember, you're there to sell clothes, not just look pretty! Did not finish.

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books by martin lindstrom

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Compradiccion (Buy-ology ): Verdades y mentiras de por qué las personas compran

Lindstrom, through a study of the human psyche , explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time [2] named Lindstrom as one of the world's most influential people because of his book. The study evaluates the effectiveness of logos, product placement and subliminal advertising , the influence of our senses and the correlation between religion and branding.

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Buyology: Truth and Lies About Why We Buy and the New Science of Desire

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