ESSENTIALS OF MARKETING BRASSINGTON AND PETTITT PDF

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Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www. Essentials of Marketing also boasts an unrivalled selection of online learning resources at www. Essentials of Marketing is the quintessential guide to current marketing thinking. The core concepts of marketing are imaginatively conveyed and reinforced with topical vignettes and cases. An essential read for all marketing students. By stripping back the subject to its building blocks, Brassington and Pettitt uncover the DNA of marketing.

Skip to Content. Catalogue Essentials of marketing. Essentials of marketing Brassington, Frances ; Pettitt, Stephen. Electronic books. This resource is available electronically from the following locations View online Available at Online. You can't reserve this item for one of the following reasons: It is available on the shelf at your home library.

It is a reference-only item. You have an issue with your library account. Please contact library mmu. ISBN : , , Note : Includes bibliographical references and index. Physical Description : xiv, p. Reproduction : Electronic reproduction. Dawson Books. Mode of access: World Wide Web. Other formats : Also available in printed form.

Contents Contents I. Back cover copy Essentials of Marketing is the quintessential guide to current marketing thinking. Find more by More search options.

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Essentials of Marketing, 3rd Edition

At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.

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Essentials of Marketing

Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www. Essentials of Marketing also boasts an unrivalled selection of online learning resources at www. Essentials of Marketing is the quintessential guide to current marketing thinking. The core concepts of marketing are imaginatively conveyed and reinforced with topical vignettes and cases. An essential read for all marketing students. By stripping back the subject to its building blocks, Brassington and Pettitt uncover the DNA of marketing.

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Essentials of marketing

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Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. The eagerly awaited third edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course. Like Principles of Marketing , this essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage. MyMarketingLab is a personalised online study and assessment system, which tailors to the unique learning needs of each student.

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